Author of Impact

Rico Peña

Rico Peña


Advanced Influence & Team Performance Trainer, Host, The Power to Adapt Podcast

Rico has over 25 years of experience working with individuals, businesses, and Fortune 500 companies around the world. An award-winning master bilingual trainer and facilitator, he works with executives to define, hire, train and develop high-performing teams and high net worth business models.

He combines Tactical Behavior Science with innovative business strategies to guide companies to achieve productive and profitable growth.

A former Marine, he is the author of the bestselling book, “The Client Nation Their Perception Their Profits”. He is a prolific businessman with several veteran-owned businesses under his belt.

He currently heads Peña Global which develops and trains high-performing teams that generate higher profits for their companies. He has been training and facilitating on 6 continents to over 100,000 people in the last 15 years.

Books by Rico Peña