Start Small Dream Big
The Comprehensive Handbook for Entrepreneurs
by Mohan Ananda
The world of business is more accessible than ever. Yet turning an idea into a thriving company takes dedication, skill, and strategic thinking. In Start Small, Dream Big, serial entrepreneur Mohan Ananda draws on decades of experience to provide a comprehensive playbook for entrepreneurs at all stages.
Structured as an operating manual, this book offers practical guidance for those interested in getting a business off the ground and scaling upwards. Ananda brings readers time-tested best practices on structuring a company, building a team, raising capital, validating products, retaining customers, managing finances, and more. With characteristic humility and wisdom, he shares case studies and lessons learned from his own ventures as well as insights into acquiring other companies, going public, and preserving wealth.
Aspiring founders will learn how to:
- Assemble the essential legal, accounting, and operations infrastructure from day on
- Continuously improve products based on user feedback
- Optimize cash flow, accounting, and auditing
- Take a company public or sell through M&A
With enthusiasm and care, Ananda guides entrepreneurs at all levels to not just succeed, but make meaningful impacts on customers, communities, and society. Start Small, Dream Big is an indispensable manual for business builders in the making.