The Soul of Your Business
Forging Lasting Relationships for a Rich Personal and Professional Life
Every Business Has a Soul
Based on Eileen Kerlin Walsh’ acclaimed workshop, this new book provides process that inspire leaders to push their lives and businesses into better shape. You will form deeper bonds with prospects and clients, stay connected to the people you love, and have a terrific time in the process.
Most business owners find themselves without enough time for prospecting and building their client base. In this book, Eileen outlines a four-part process to cultivating, maintaining, and deepening relationships to drive sales and achieve life’s goals.
The Strategies Introduced Include How to…
- Explore the science of connection, unity, compassion, and empathy in one’s brain and nervous system.
- Learn when/how to release the hormonal reactions that foster love and cooperation, rather than intolerance and adversity.
- Have soul. While there are many ways to define Soul, we mean the intense essence of a person or business that contains one’s emotional and intellectual energy. That vital, animating force unlimited by the body, one’s grandest, deepest part.
- Add the role of story, at the heart of loyal, lasting relationships with a team, referral partners, prospects, and clients/customers.
No single book breaks down the theory of relationship building while exploring the life force behind human ventures like The Soul of Your Business. You created your business, now it’s time to give it the love and attention it deserves.